Rooted in Ritual. Elevated by Nature.

The Story Behind VELUVE

Veluve Logo

What began as a personal journey of healing became a mission to reconnect people with the power of natural renewal. At VELUVE, we craft modern rituals infused with time-honored ingredients and soulful intention. Led by founder Marie Yeung, every formula is a reflection of quiet confidence, curated simplicity, and botanical integrity.

Our Founder

“Marie Yeung is much more than the founder of VELUVE; she is the creative force and heart behind every product we create.”
Marie Yeung

With years of experience in natural healing and cosmetic formulation, Marie has dedicated her career to researching and harnessing the best that nature has to offer.

Growing up surrounded by traditional herbal remedies and inspired by her own journey toward well‑being, she set out to create products that are not only effective but also respectful of our planet.

Her passion for sustainability and ethical sourcing is woven into Veluve’s DNA.

Marie works directly with trusted suppliers to ensure that every ingredient—from nutrient‑rich rice powder and invigorating rosemary to restorative soy and silk proteins—is ethically sourced and processed with the utmost care.

Her commitment to artisanal quality means that every batch of our shampoos, conditioners, lotions, creams, butters, and gels is crafted to perfection, preserving the integrity and natural benefits of each ingredient.

Marie’s vision extends beyond just creating products; she wants to educate and empower customers to make choices that enhance their well‑being and the health of the environment. Under her leadership, Veluve has become synonymous with authenticity, innovation, and a deep respect for nature’s healing power.

Veluve Customer

Our Philosophy

At Veluve, we believe that skincare and haircare are not chores—they are rituals of self-respect. Our philosophy is simple: results without compromise, luxury without pretense, nature without harm.

“Every ritual is an opportunity to reconnect—with nature, with yourself, and with the intention behind what you use.”

Every Veluve product begins with intention. We honor the botanical world—rice powder, calendula, rosemary glycerite, hydrolyzed soy proteins—and elevate them through modern formulation science to create nourishing, sensory experiences that work.

  • Nature + Science: Powerful plant-based actives + modern delivery methods.
  • Artisanal Craft: Small batches preserve quality, freshness, and soul.
  • Conscious Values: Clean formulas. Ethical sourcing. Zero shortcuts.

Our Process

Behind every bar, butter, serum, or gel is a refined process rooted in quality and purpose. Our team blends traditional botanical wisdom with modern scientific rigor to create formulas that are not only functional—but transformative.

We believe in quality over quantity, which is why every product is handcrafted in-house in small batches. This attention to detail ensures consistent texture, stability, and sensory appeal—elevating your daily routine into something sacred.

  1. Intentional Sourcing: Botanicals and proteins—ethically harvested and performance-tested.
  2. Holistic Formulation: Every ingredient serves a purpose. Every product tells a story.
  3. Crafted by Hand: From mixing to molding, we touch every batch with care.
  4. Designed for Ritual: From scent to glide, each formula calms, awakens, and empowers.
Veluve Ritual

“My goal with Veluve is simple—create products that feel like care. For your skin, your senses, and the world around you.”

— Marie Yeung, Founder