Privacy policy

 

Privacy Policy for Veluve, Inc.

Last Updated: 02/14/2025

Veluve, Inc. (“Veluve”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Shopify website (the “Site”) and purchase our products, including soaps, shampoos, and lotions. We comply with all applicable laws and regulations, including those mandated by Florida and Federal authorities, and meet Shopify’s requirements.

Veluve, Inc and its subsidiaries, divisions, and affiliates (collectively, “Company”, “we”, “us”, and “our”), recognize the importance of protecting the privacy of the personal information you provide to us. Accordingly, we have developed this Privacy Policy (“Policy”) in order for you to understand how we collect, use, communicate, disclose, and otherwise manage the personal information you entrust to us by engaging our services on our websites, social media, email exchanges, mobile apps, and other online services on which this Policy is posted (the “Service”). The following outlines our Policy.

Your use of the Service is conditioned upon your agreement with this Policy and our Terms Of Use.  Before using our Service, please read this Policy carefully as it contains important information on who we are and how and why we collect, store, use, and share your personal information. This Policy also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

This Policy is written in the English language. We do not guarantee the accuracy of any translated versions of this Policy. Any translations are for your convenience only. To the extent that any translated versions of this Policy conflict with the English language version, the English language version of this Policy shall control. You may view the English language version by (a) returning to the home page for the country that You have selected, (b) selecting the English link at the top of the page, and (c) then clicking on the link to the Website Privacy Policy located at the bottom of the page.

1. CATEGORIES OF PERSONAL INFORMATION AND PURPOSE FOR COLLECTION

The Company collects the following categories of personal information: (1) contact information including your name, email address, and mailing address; (2) authentication information, including the user name and password that you use to register an account on the Service; (3) financial information for payment processing purposes; (4) user content, including survey responses, comments, reviews, questions, and suggestions; (5) personal characteristics including age range, date of birth, gender, marital status, and nationality; (6) personal preferences including product preferences, online preferences, and interests; (7) online behavior information including online activity, preferences, and time spent viewing features; (8) IP address or mobile network information; and (9) health-related information that we may learn from your responses to quizzes or in connection with notifying us of an adverse reaction to any of our products.

The personal information we collect is required to provide the Customer Service, the Products, and customer support to you or to comply with applicable law. If you do not provide the personal information we ask for, it may delay or prevent us from providing the Product or support to you. The Company retains personal data for so long as reasonably necessary.

Our information processing activities include conducting our business, customer communications and support, user verification, payment processing, shipping, quality management services, Service maintenance and improvements, and complying with legal requirements. We conduct such processing operations to perform the contract that you have with us, or to take steps at your request before entering into a contract, and for our legitimate interests or those of a third party. A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. From time to time, we may also ask for your consent to use your information for certain specific reasons. Where we process your information on the legal basis of consent, you may withdraw your consent at any time by contacting us using the information provided below.

Our websites utilize a chat feature to provide customer support. Use of the chat feature is completely voluntary. Chat sessions are recorded and used by the Company and its chat service provider. The Company may use or disclose the chat session information in accordance with this Privacy Policy. If you do not consent to these terms, please do not use the chat feature and contact us via email.

We may now or in the future provide customer support via chatbox or email that utilizes artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses to them, simulating human conversation.

If you inquire about a career at the Company through our website(s)’ careers pages, you will also be asked to provide your resume. We utilize a third party provider to host our job applications and assist with the application process. Such third party provider may have its own terms of use and privacy policies, and we encourage you to review those policies whenever you visit their website or interact with their platform. The Company will use the personal data of job applicants solely for employment evaluation purposes. Providing this information is completely voluntary.

Where applicable, if the Company intends to further process your personal information for a purpose other than that for which the personal information was initially collected, the Company shall, prior to such processing, provide you with any relevant information on such additional purpose, and, to the extent required by applicable law, obtain your consent for this.

The table below explains what we use or process your personal information for, our processing operations, the legal grounds for processing, and the relevant categories of personal information that we process:

What We Use Your Information For	Legal Grounds for Processing	Categories of Personal Information
To conduct our business, such as by providing features through the Service.	For the performance of our contract with you or to take steps at your request before entering into a contract	- Name - Email address - Phone number - Physical address - Payment information - Your purchase history with the Company - Activity you complete on our website(s) - Physical location based on your browsing activity on our website(s) - IP address - Other personal information you provide to us, such as your responses to our quizzes or other surveys hosted on our website(s) or distributed via email or other communication methods
To receive and fulfill your orders and ship our products to you.	For the performance of our contract with you or to take steps at your request before entering into a contract	- Name - Email address - Phone number - Physical address
To process payment and/or issue refunds or store credit to you.	For the performance of our contract with you or to take steps at your request before entering into a contract	- Name - Email address - Phone number - Physical address - Payment details (e.g., credit/debit card information)
To receive and fulfill your requests for customer support.	- For our legitimate interests or those of a third party, i.e. to address your questions and concerns about the Service; - For the performance of our contract with you or to take steps at your request before entering into a contract	- Name - Email address - Phone number - Physical address - Your purchase history with the Company - Activity you complete on our website(s) - Other personal information you provide to us during the course of your interaction(s) with our customer support team
To send marketing and advertising materials and deliver relevant content to you.	For our legitimate interests or those of a third party, i.e. to promote our business to existing and former customers	- Name - Email address - Phone number - Physical location - IP address - Timezone - Your purchase history with the Company - Activity you complete on our website(s) - Other personal information you provided to us, such as your responses to quizzes or other surveys hosted on our website(s) or distributed via email or other communication methods
To gather your input, feedback, and opinions on our business, via surveys, product reviews, or other methods.	For our legitimate interests or those of a third party, i.e. to promote our business to existing and former customers	- Name - Email address - Phone number - Physical address or location - Other personal information you may voluntarily provide to us during these interactions
To maintain your customer account on our website(s).	For the performance of our contract with you or to take steps at your request before entering into a contract	- Name - Email address - Physical address - IP address - Phone number
To communicate with you regarding legal or regulatory requirements or requests (e.g., CCPA or GDPR) and verify your identity as part of completing privacy-related requests.	To comply with our legal and regulatory obligations (e.g., Article 6(1)(b), U.K. GDPR and E.U. GDPR)	- Name - Email address - Physical address - Phone number
To gather information about health effects from your use of our products.	To comply with applicable laws and regulations governing the provision of cosmetic products (e.g., the Modernization of Cosmetics Regulation Act (MoCRA))	- Name - Email address - Physical address - Phone number - Health-related information, such as in connection with an adverse reaction
To prevent and investigate fraud and other misuses of the Service	For our legitimate interests or those of a third party, i.e. to minimize fraud that could be damaging for us and for you	- Name - Email address - Phone number - Physical location - IP address - Timezone - Payment details (credit/debit card information) - Your purchase history with the Company - Activity you complete on our website(s)
To analyze trends and gather broad aggregate demographic information, statistically monitor how many people are using the Service or opening our emails, and research our audience.	For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service for you at the best price	- Name - Email address - Phone number - Physical address - Payment information - Physical location - IP address - Your purchase history with the Company - Activity you complete on our website(s) - Other personal information you provide to us, such as your responses to our quizzes or other surveys hosted on our website(s) or distributed via email or other communication methods - We may receive aggregated information about demographic or psychographic attributes of our customers from third-party data providers (e.g., age, gender, etc.), but we do not have access to this information at an individual level, and we are not the Controller of this data
To comply with requests from legal or regulatory authorities.	To comply with our legal and regulatory obligations (e.g., Article 28, U.K. GDPR and E.U. GDPR)	- Name - Email address - Phone number - Physical address - Physical location - IP address - Payment information - Your purchase history with the Company - Activity you complete on our website(s) - Other personal information you provide to us while using the Service
To audit the Service (e.g., as required by financial or other auditors).	- For our legitimate interests or those of a third party, i.e. to demonstrate we operate at certain standards; - To comply with our legal and regulatory obligations (e.g., Article 28, U.K. GDPR and E.U. GDPR)	- Name - Email address - Phone number - Physical address - Payment information
To solicit employment applications and fulfill open positions.	For our legitimate interests or those of a third party (such as our job hosting provider), i.e. to fill open employment positions at the Company. Some data is requested pursuant to our goals for diversity, equity and inclusion.	- Name - Email address - Phone number - Physical address - Education information and student records - Employment history - Visa needs of candidate - ADA status - Veteran status - Race - Gender
To market via text message	With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.	- Name - Email address - Phone number - Physical location - IP address - Activity you complete on our website(s) - Other personal information you provide to us while using the Service
To provide chat support	Use of the chat feature on our websites is based on your consent. By using the chat feature, you consent to the recording and use of information about you and the chat session by the Company and our service provider that supports the chat feature on the Company’s behalf. The Company may use or disclose this information in accordance with this Privacy Policy. If you do not consent to these terms, please do not use the chat feature and contact us via email.	- Name - Email address - Phone number - Physical location - IP address - Timezone - Browser, device, and OS information - Activity you complete on our website(s) - Other personal information you provide to us while using the Service

2. FINANCIAL INFORMATION

We use third party processors to collect payment information, such as a valid credit card number, type, expiration date or other financial information, to process payments for customer transactions. This information is required to be submitted as part of our checkout process. We receive a receipt of payment with payment details, such as the last four digits of the payment card; all payment information is submitted directly to our third-party payment processing companies, Shopify, Braintree, and Stripe, and other potential companies (the “Payment Processors”), which use the information to process your payment. The use and storage of that information is governed by the Payment Processors’ applicable terms of service and privacy policy. More details about the Payment Processors can be found in this Policy under the section titled “Disclosure of Personal Information.”

3. DISCLOSURE OF PERSONAL INFORMATION

We may share or disclose your personal information for the following limited purposes:

• ● Our Affiliates. In order to provide the Service to you, we may share information with our affiliates. Some of our affiliates are operated from the United States, which has been deemed an inadequate jurisdiction by the European regulatory authorities.
• ● Sale or Acquisition. Your information may be transferred to another company, within or outside your country of residence, in connection with a merger or in the event that our business is acquired in whole or part by another company.
• ● Third Parties Providing Services on Our Behalf. We may share information with Service Providers, such as the Payment Processors and chat feature provider, who perform services and functions on our behalf to support our interactions with you. These Service Providers may assist with technical operation of our Service, provide analytics, process orders, transactions and payments, or provide customer service. We may also share non-identifying information, such as aggregate statistics or usage information, with third parties.
• ● Social Media Pages. We operate social media pages on third party networks and have social media icons on our websites. When you visit or link to our social media pages, data is processed both by us and the applicable social media provider. Social media providers are unaffiliated with us, and we are not responsible for the content or privacy practices of social media providers. Social media providers have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit their websites or interact with their platforms.
• ● Your Consent to Have Your Personal Information Shared. In connection with your use of the Service, you may be asked to opt-in to receive informational or marketing offers, or to otherwise consent to the sharing of your information with a third party, including social networking sites such as Facebook, Instagram, or Twitter. If you agree to have your personal information shared with a third party, your personal information will be disclosed to the third party and will be subject to the privacy policy and business practices of that third party.
• ● Legal Disclosure. We may transfer and disclose information, including your personal information, usage information and device identifier, (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our agreements, terms of use, or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Service, or the public.
• ● Adverse Reactions. Any information we collect about adverse reactions to our products, including as required under applicable laws such as MoCRA, may also be shared with governmental and regulatory authorities, including the U.S. Food and Drug Administration.

4. COOKIES AND OTHER TECHNOLOGIES

We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information that enables the Company to improve our services and provide you with more relevant content and advertising offered by the Company, or through or linked from our services. You may, however, disallow receiving cookies at any time through your web browser. It is not our intention to use cookies to retrieve information that is unrelated to our Service or your interaction with our Service. Please refer to our Cookie Policy for more detail.

If you would like more information about who we share our data with and why, please contact us using the information provided at the bottom of this policy.

5. CHILDREN’S PRIVACY

The Company’s services, including this Service, are not targeted for use by children. The Company does not knowingly request or collect personal information from any child. If you are under eighteen years old, please do not provide your information on our Service. Upon notification that a child has provided us with personally identifiable information, we will delete the child’s personally identifiable information from our records. If you believe we might have any information from a child, please contact us at info@veluveproducts.com

6. DATA SUBJECT REQUESTS

(a) General. This section is subject to specific disclosures on privacy rights set forth below. We are committed to facilitate the exercise of your rights granted by the laws of your jurisdiction, which may include, without limitation, the right to request the correction, modification or deletion of your personal information, the right to opt out of the sale or sharing of your personal information (as applicable) and the right to appeal our response regarding a data subject request. We will do our best to honor your requests subject to any legal and contractual obligations. If you would like to submit a Data Subject Request, you can contact the Company at info@veluveproducts.com.  If you choose to submit a Data Subject Request, you must provide us with enough information to identify you and enough specificity on the requested data. We will only use the information we receive to respond to your request. The Company will not be able to disclose information if it cannot verify that the person making the Data Subject Request is the person about whom we collected information, or someone authorized to act on such person’s behalf. Please specify clearly which information you would like us to provide you with, review, amend, stop processing, or delete. If you would like to opt out of cross-contextual online behavioral advertising, please click on the link “Do Not Sell or Share My Information” on our websites.

(b) Rights Under the General Data Protection Regulation (GDPR). If you are located in the European Union, the United Kingdom, or another jurisdiction that has adopted laws substantially similar to GDPR, your privacy rights include the following:

• 1. Request to Transparency, Access and Data Portability. Through this Policy we explain how we use and share your information. However, if you have questions or need additional information you can contact us any time. You may request a copy of your personal data as well as confirmation as to whether or not personal data concerning you is being processed, access to your personal data, and information on the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipient to whom the personal data have been or will be disclosed, and the period of time the data will be stored. We may charge a reasonable fee to cover the administrative costs of providing you with a copy of your personal data.
• 2. Request to Rectify or Complete. If you notify us, or we otherwise become aware, that the personal data we hold is inaccurate, we will promptly update it and instruct others not to use it until it is updated. You can ask us to correct or complete our record of your personal data by contacting us at any time. To the extent possible, we will inform anyone who has received your personal data of any corrections.
• 3. Request for Erasure. You may, in certain limited circumstances where the processing is not necessary in the context of the services we provide to you, ask to have the personal data we directly or indirectly process deleted or removed. If the request is founded, we will try to do so promptly, and, to the extent possible, will inform anyone who has received your personal data of your request. We will do our best to honor your request subject to the Company’s contractual, tax, accounting and legal obligations.
• 4. Request for Restriction of Processing. You may request that we limit the way in which we process your personal data where (i) you contest the accuracy of the personal data we have for you, (ii) you believe our processing of your personal data is unlawful (but you oppose the erasure of your personal data and prefer that our processing be restricted instead), (iii) we no longer need your personal data but you require such personal data for the establishment, exercise or defense of legal claims or (iv) you have objected to our processing pending the verification of our legitimate grounds for processing. If the request is founded, we will try to do so promptly, and, to the extent possible, will inform anyone who has received your personal data of your request.
• 5. Request for Data Portability and Transfer. You may request to receive a copy of your personal data, and have it transferred to another controller, where technically feasible.
• 6. Objection to Processing. You have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data, which request we do will our best to honor. We may continue to process your data, for example, if we need your data to establish, exercise or defend legal or contractual claims or obligations. You may also object at any time to your personal data being processed for direct marketing, and we will do our best to remove you from our marketing communications.
• 7. Withdrawal of Consent to Processing. Where we have relied on your consent as the legal grounds for processing, you may withdraw your consent at any time. Withdrawal does not invalidate the consent-based processing that occurred prior to withdrawal.
• 8. Automated Individual Decisionmaking. When you use our Services, you will not be subject to a decision based solely on automated profiling which produces legal effects concerning you or significantly affects you. We do, however, engage in automated technologies to customize your user experience on our websites based on your preferences.

You may contact us at any time where you believe that we are in breach of data protection laws or where you wish to make a complaint about our data processing. Furthermore, if you believe that our processing of your personal data is in breach of data protection laws, you have the right to lodge a complaint with the relevant data protection supervisory authority (i.e., in the U.K. or Member State of your habitual residence, place of work or place of the alleged infringement), if you are of the opinion that any of your personal data is processed in a manner constituting an infringement of the U.K. or E.U. GDPR or where you believe that we have not resolved an issue you have raised with us.

7. LINKED SITES

The Service may contain links to third-party owned or operated websites, including, without limitation, social media websites (each a “Linked Site”), as a convenient method of accessing information that may be useful or of interest to you. This Policy and the practices that we follow under this Policy do not apply to Linked Sites. We are not responsible for the content, accuracy, or opinions expressed on any Linked Site or for the privacy practices or security standards used by third parties on such Linked Sites. These Linked Sites have separate privacy and data collection practices, and we have no responsibility or liability relating to them.

You understand and agree that by clicking on a link to a Linked Site, you have left our Service and this Policy, as stated on the Service, is no longer in effect.

8. USER CONTENT

Some features of the Service may now or in the future allow you to provide content, such as written comments or reviews, or interactive responses to content such as quizzes, to be published or displayed on public areas of the Service (“User Content”). Be careful about giving out information in public areas of the Service, such as commenting on our blog. The information you share in public areas may be viewed by any user of the Service. We cannot control the actions of other users of the Service with whom you may choose to share your User Content.

9. OPTING OUT OF EMAILS

When you register, subscribe, create an account, sign up to receive offers or emails from us, or otherwise communicate with us through our Service, you may “opt out” of receiving future communications from us for direct marketing purposes by indicating that you decline such communications. You may choose to have your name removed from our email list after you have registered or provided additional information by emailing us at info@veluveproducts.com.

10. SECURITY OF YOUR INFORMATION

If you choose to provide us with your personal information, you understand that we are transferring it to the Company’s locations and systems in the United States or to the locations and systems of the Company’s service providers around the world. The Company has safeguards and security controls in place to protect your personal information. This includes appropriate technical and organizational measures to protect the personal information (i) from accidental or unlawful destruction, and (ii) loss, alteration, unauthorized disclosure of, or access to the data. Please be advised, however, that while we take reasonable security measures to protect your personal information, such measures cannot be guaranteed to be secure. The Company cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your personal information.

The security of your Company online account(s) relies on your protection of your user profile information. You are responsible for maintaining the security of your user profile information, including your password and for all activities that occur under your account. You may not share your password with anyone. We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on a Company Service. Any email or other communication purporting to be from one of our websites requesting your password or asking you to provide sensitive account information via email, should be treated as unauthorized and suspicious and should be reported to us immediately by using the “Contact Us” feature of our websites. If you believe someone else has obtained access to your password, please change it immediately by logging in to your account and report it immediately by using the “Contact Us” feature of our websites or by emailing info@veluveproducts.com. 

11. CONSENT TO PROCESSING AND INTERNATIONAL TRANSFERS

The Company is a global business and may process, transfer, and store information about users of the Service on servers located in a number of countries, including the United States. As a result, your personal information may be subject to data protection and other laws that may differ from your country of residence. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate. By using the Service, or by providing us with any information, you consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as, or equivalent to, those in the country where you reside or are a citizen.

Your personal data may be stored or transferred to countries outside of the U.K. and E.U. that may not offer an adequate level of protection, such as the United States. When we store or transfer your personal data outside of the U.K. or E.U., we will do so in accordance with applicable law and we will ensure a similar degree of protection is afforded to it by implementing appropriate safeguards. Transfers of personal data are made either to countries recognized as providing an adequate level of protection or, if the country does not offer adequate protection, such transfers are subject to standard data protection clauses adopted by the EU Commission to guarantee that your personal data is adequately protected in any cross-border transfer. To obtain any relevant information regarding any transfers of your personal data to third countries (including the relevant transfer mechanisms), please contact us at info@veluveproducts.com

    12. SMS/MMS MOBILE MESSAGING MARKETING PROGRAM

If you opt-in to the Company’s Mobile Messaging Program, as defined in our Terms of Use, we will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other third-party service providers who assist us in the delivery of mobile messages. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have SMS/MMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number and when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms.

However, as with all information collected by the Company, we reserve the right at all times, to the extent permitted by law, to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property.

13. CHANGES TO THE PRIVACY POLICY

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our information practices, and any such amendments shall apply to information already collected and to be collected. Your continued use of the Services after any changes to our Privacy Policy indicates your agreement with the terms of the revised Privacy Policy. Please review this Privacy Policy periodically and especially before you provide personal data to us. If we make material changes to this Privacy Policy, we will notify you here, by email or by means of a notice on our home page. The date of the last update of the Privacy Policy is indicated at the top of this Privacy Policy.

14. HOW TO CONTACT US

We want to assure you that the Company is dedicated to protecting the confidentiality and security of your personal information. Please feel free to contact us at any time if you have any questions or comments about this Policy.

You can contact us or otherwise communicate your privacy concerns by emailing us at info@veluveproducts.com  or by mail at:

Veluve, Inc.
7850 NW 146th Street
Suite 508
Miami Lakes, Florida 33016

Our Data Protection Officer may be contacted at:  info@veluveproducts.com

By using our Site, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. Thank you for choosing Veluve—where Eternal Elegance meets exceptional care.